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PSG, which is part of The Kanoo Group, will be based in Dubai, and will look after regional distribution strategy, the commercial operation and management of the Perkins engines distribution sales development and product support capability across the Gulf region.
Consistent and seamless service
On a day-to-day basis the business is tasked with providing consistent and seamless service and positive customer experience across the region in line with the Perkins vision and brand. This incorporates Perkins engine sales, brand and product marketing, training, parts inventory optimization and technical / warranty support.
PSG will also provide a local platform for OEMs, distributors and end-users of Perkins products to have their technical and product support related queries addressed quickly; with a focus on minimised downtime.
Parts on the shelves
Parts availability is a key requirement in the region and specialist parts market analysts, working with PSG's inventory management and forecasting systems, will ensure stocks of genuine Perkins parts are on the shelves at each distributor branch.
PSG will also handle Perkins engine sales and application / installation appraisals for OEMs. This will open up new opportunities for OEMs in terms of engine stocking, local credit, Extended Service Contracts and the potential for Perkins Diesel Power' branding of their products.
Regional training centre
A Perkins-certified regional training centre is also planned by PSG at its Jebel Ali premises in Dubai, which seeks to cater to the training needs of OEMs, OEM dealers, their customers and other end-users of Perkins engines in the market.
An exciting development
Commenting on the launch of the new business, Howard Beeken, director EAME / CIS distribution, said: "This is an exciting development for PSG and Perkins. The consolidated structure seeks to deliver the critical mass to support the necessary investments in the new PSG organisation to build a dedicated customer focus to deliver a robust and consistent brand experience that will benefit our customers and end users. The Gulf is an important region for Perkins and we are confident that by working together with PSG we will ensure continued success here."