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Hempel Paints opens largest Middle East showroom in Riyadh

The company has set its sights on opening new showrooms across Saudi Arabia. (Image source: Hempel)

Coatings company Hempel Paints has opened its newest showroom in Riyadh, said to be the largest one in the Middle East

The showroom was inaugurated on the lines of the company?s centenary celebration.

Hempel Paints CEO for Middle East West Karsten Pedersen said that the Riyadh showroom spans 1,000 sqm, and four more showrooms will be opened in the country.

Hempel CEO and group president Pierre-Yves Jullien said, ?The showroom was opened in line with the company?s latest approach toward displaying and offering paint to consumers in an innovative and modern display. This step also marks another milestone in Hempel?s strategic expansion, which comprises the opening of 24 new showrooms across the Kingdom of Saudi Arabia.?

Last year, the Danish company opened two showrooms in Jeddah and Khamis Mushayt. In February 2014, Hempel inaugurated the largest paints factory in the Middle East and its second largest globally in Jeddah.

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