US chain inks pact with Sasco for budget hotels in kingdom

Super_8A Super 8 motel in Tennessee, US. (Image source: Digital Magic Photography/Flickr)US-based Wyndham Hotel Group has signed a franchise agreement with Saudi Automotive Services Company (Sasco) to develop 20 budget hotels in Saudi Arabia over the next five years

The foray of Wyndham’s Super 8 economy brand in the kingdom, will attempt to meet the growing needs of the domestic tourism sector, which has been estimated at 24 million people in 2011, the company said. 

The Super 8 concept includes offering clean and contemporary designs along the highway that will be unique to the market. Special features specifically developed for guests in the Middle East and Africa include larger family rooms, which include adjacent living space, noted a company statement.

"Super 8 is a convenient and trusted highway hotel brand, which makes it ideal for the long highways and the volume of car journeys in this market," said Bani Haddad, Wyndham's regional vice president for Middle East and Africa.

"With expertise in automotive and roadside services, SASCO is the ideal collaborator to bring the brand into this market, and we believe the relationship between Super 8 and SASCO will ultimately benefit road travellers throughout the kingdom," he added.

SASCO is the largest petrol station operator in Saudi Arabia. Sultan Alhudaithi, its managing director, said, "We believe aligning with Super 8 provides an excellent opportunity to bring something new to the market."

The Super 8 brand has more than 2,200 properties throughout the US, Canada and China. 

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