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Monday, 27 February 2017 07:40
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Borouge and Borealis showcased their latest cutting-edge products for advanced insulation and cable protection applications at the Middle East Electricity 2017, with Borouge focusing on its new cross-linkable polyethylene (XLPE)...
Tuesday, 14 February 2017 07:54
Tuesday, 14 February 2017 07:37
Early indications show that companies from wider Gulf countries, Europe and Japan are using The Big 5 as a launch platform for their latest products and technology.
International brands, as well as UAE based companies, are increasingly looking at The Big 5 as a benchmark for the latest innovations being adopted in the region and thus a key opportunity to offer their latest developments to the Middle East market.
New research from Ventures has revealed that building construction has remained strong in the UAE in Q2 of 2011, garnering 57 per cent of contracts awarded in construction in the region, with initiatives such as the Presidents Housing Programme to provide low cost homes to Emirati nationals now progressing. This continued strength opens up opportunities for companies to provide new and innovative products to compliment and develop this area of construction.
The Middle East continues to be a strategic choice for both local and international companies to launch new products and technologies into the construction market. The region's ambitious and world-leading construction projects are driving the need for continual development in construction technology due to the challenging designs and drive for sustainability within the sector.
Current projects underway include the new ADNOC headquarters in Abu Dhabi, a state-of-the art, energy efficient structure set to accommodate over 2,000 staff and customers, while recently awarded contracts including the US$817 million Jewel of the Creek in Port Saaed, Dubai. The Big 5 2011, will be providing over 80 product led seminars designed to ensure that information on the latest industry innovations and developments is available to all.
"We are delighted The Big 5 continues to be recognized as one of the most important platforms for new product launches and the unveiling of innovative new technology in the construction industry," commented event director, Andy White.
"We have consistently identified product development and innovation as key to driving the industry forward, and have consciously developed The Big 5 to provide both formal and informal opportunities to bring this knowledge to the market. This is why we are focusing on product led, free seminars for attendees this year as regional and international businesses need to be aware of, and embrace, new technologies."
"These developments within the sector can enable lower construction costs, provide more sustainable methods of construction and result in safer, more rigorously regulated buildings that are the key to a safe, profitable future in the construction industry. 2011 is going to be an exceptionally exciting year for The Big 5, we're anticipating a record number of product launches in the region."