Wednesday, 20 February 2019 04:59
Manitowoc, one of the leading global manufacturers of cranes and lifting solutions, has announced the debut of six new models from its Grove and Potain lines at bauma 2019 in... 
Wednesday, 20 February 2019 04:23
With an aim to support Iraq’s energy infrastructure, GE Power has provided an advanced 9E gas turbine to the Ministry of Electricity’s Al Qudus Power Plant
Tuesday, 19 February 2019 05:42
Kalimat Telecom, a subsidiary of Kuwait’s Trade Links, has selected Parallel Wireless, Inc, one of the leading providers of the world’s first end-to-end software-based unified network solution across 2G, 3G,...
Tuesday, 19 February 2019 04:37
Topcon has unveiled HiPer VR, the latest addition to its HiPer series of integrated receivers, aiming to provide a versatile solution with the most advanced GNSS technology available
Tuesday, 19 February 2019 04:22
Liebherr has introduced new crane series to provide the crane operators with a better overview of the construction site, which is a crucial aspect for site safety
Monday, 18 February 2019 10:30
UAE’s satellite operator Yahsat and Thuraya, Yahsat’s mobile satellite services subsidiary, are showcasing the latest government and military satellite communication technologies at the International Defence Exhibition and Conference (IDEX)
Monday, 18 February 2019 06:37
Bee’ah, one of the leading sustainable solutions providers in the Middle East, has partnered with the UAE’s Hamriyah Free Zone Authority (HFZA) to launch the first phase of a waste...
Monday, 18 February 2019 06:24
Hyva, one of the leading global providers of heavy transport solutions for the commercial vehicle and environmental service industries, will showcase a selection of its latest products at bauma from...
Monday, 18 February 2019 04:26
German tyre and technology company Continental has opened its first office in Jeddah, Saudi Arabia, aiming to strengthen its foothold in the region
Sunday, 17 February 2019 06:41
Saudi Arabia’s King Salman has launched an ambitious programme of projects in Riyadh worth billions, which is expected to enhance the living standards of residents
Sunday, 17 February 2019 04:32
Bahrain’s Investcorp and Aberdeen Standard Investments (ASI) have launched a joint venture that will invest in social and core infrastructure projects in GCC countries
Friday, 15 February 2019 06:56
Caterpillar has announced Cat M Series wheel loader product update (950M-982M) with an aim to provide reduced maintenance costs, improved operator comfort, payload management enhancement and new configurations
Thursday, 14 February 2019 04:29
Germany-based international chemical company Wacker has announced to introduce its sustainable construction solutions project at the Middle East Coatings Show (MECS) from 26-28 February 2019 in Dubai, aiming to promote...
Thursday, 14 February 2019 03:34
With DEWA’s support, Etihad Energy Services Company (Etihad ESCO) has announced the successful completion of the Hatta solar retrofit project, which included installation of 7,756 PV solar panels over the...
Wednesday, 13 February 2019 06:54
Chloride attack is one of the most important factors when considering the durability of reinforced concrete, especially for structures in water and wastewater and other chloride-laden environments. Chloride attack leads...
Wednesday, 13 February 2019 04:49
Siemens has signed an extension of an 18-year maintenance service agreement with Shuweihat S2 Operation and Maintenance Company (S2O&M) to maintain and digitalise 1,500MW Shuweihat S2 independent water and power...
Ford Otosan in Turkey will supply the vehicles to Al Tayer Motors in the UAE. (Image source: Al Tayer Motors)Al Tayer Motors has launched Ford Trucks for the UAE market at PMV Live, co-located with The Big 5 show, being held at the Dubai World Trade Centre from 17-20 November 2014
The automobile dealer is showcasing a range of heavy commercial vehicles at the event including a 1843 T tractor, a 3535D 6x4 chassis tipper, as well as a 4135M 8x4 chassis mixer.
The company has also dedicated a part of its Al Ittihad Road showroom for the display of Ford Trucks. The vehicles will also be sold through Premier Motors’ showroom in Mussafah, Abu Dhabi.
Speaking at the event, Martin Penny, general manager Ford and Lincoln sales at Al Tayer Motors said, “According to some estimates, medium to heavy commercial vehicles is a segment that is expected to witness strong growth given the huge investments being made in real estate and infrastructure projects across the UAE. The addition of Ford Trucks to our portfolio complements our existing range and will enable us to cater to additional industry sectors.”
Ford Otosan in Turkey will supply the vehicles to Al Tayer Motors. Cenk Cimen, Koc Holding Automotive Group president and other senior officials from Ford Otosan and Al Tayer Motors were present at the launch at PMV Live.
Haydar Yenigun, GM at Ford Otosan, added, “We are pleased to partner with Al Tayer Motors for the introduction of Ford Trucks in the UAE, which is one of the most rapidly developing countries in the Middle East. We have a wide range of heavy commercial vehicles, which offer transportation solutions to a number of industry segments involved in the massive development projects in the country.”
According to Yenigun, Ford Otosan has developed its vehicle range for the GCC region based on the feedback from local customers in the Gulf countries and road tests spanning more than two years and covering over 300,000 km.
“According to the Global Truck Agreement with Ford Motor Company, we are building our global network in three continents and nearly in 50 countries within regions such as Russia, Turkish Republic, Eastern Europe, Middle East and Northern Africa. In the near future, our plan is to expand our sales, which first started with the UAE and Saudi Arabia, to the whole region including the Gulf countries and Middle East. We opened our first regional office in Dubai, which will be responsible for the Middle East region. With the help of our new office, we will be closer to our customers and fulfil their requirements immediately,” added Yenigun.
Ford Trucks customers will be able to service their vehicles at Al Tayer Motors’ service facility located at Dubai Investments Park. In addition, as part of its customer focused strategy, the company has also launched a Ford Trucks mobile service unit, which is aimed at providing assistance to customers in case of any emergencies.
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