Dynamic new products and innovations displayed at Middle East Concrete & PMV Live 2016

5D A0017MECPMV welcomes Liebherr. (Image source: dmg events)With a number of iconic infrastructure projects in the pipeline for the GCC, innovation remains the focus for the region’s infrastructure and heavy industry

As the GCC gears up for multi-billion dollar infrastructure initiatives such as Dubai Expo 2020 and the FIFA World Cup 2022 in Qatar, the region’s infrastructure and heavy machinery industry has turned its focus towards exciting new sustainable technologies and innovative products to keep up with the US$100 billion infrastructure industry boom.

Middle East Concrete (MEC) and PMV Live 2016, which closed on 24 November, from the Dubai World Trade Centre, presented a huge opportunity for construction industry professionals to explore innovative products from local and international manufacturers. The exhibitions effectively support the industry to adopt smart construction techniques and embrace sustainable innovation ensuring that creative methods and solutions find their way into infrastructure projects.

Liebherr Concrete Technology, one of the world’s largest manufacturers of construction machinery with more than 41,500 employees, is at MEC & PMV Live 2016 in place of their distributor for the first time, in order to talk directly to their customers in the Middle East.

Samir Hussain, sales manager, Liebherr Middle East, said, “When the concrete industry has exhausted the same means for years, it is time to focus more on innovation. The Liebherr product development team is doing an exceptional job in growing the product range, catering to changing customer and market changing demands, optimising energy efficiency, redefining value for money and getting the best return on investment while heightening performance levels.

“MEC & PMV Live 2016 has provided us with the optimum platform to meet with our target audience from across the GCC, as well as a wider Middle East. We have met many customers from the UAE, Kuwait, Oman, and KSA, with some visiting the show from as far as Europe.”

Alain Charles Publishing, University House, 11-13 Lower Grosvenor Place, London, SW1W 0EX, UK
T: +44 20 7834 7676, F: +44 20 7973 0076, W: www.alaincharles.com

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