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Panasonic Marketing Middle East and Africa (PMMAF) launched the range of 126 models of LED Luminaires by company Anchor at the recently held MEE 2015 in Dubai
Launched in the Middle East for the first time, the new range is compatible for residential, commercial, retail and hospitality segments. The products would be available in the market in May 2015.
According to Panasonic, its new range of breakthrough energy-efficient lighting solutions addresses the challenge of energy-conservation in the Middle East.
Speaking at the launch on Day 1, Takaki Oguri, joint managing director-Anchor Electrical India & Director-Asia, Middle East & Africa Sales Region, Panasonic Corporation, said, “Panasonic ranks No. 3 in the global lighting industry. With the emphasis placed on sustainable living and energy conservation by governments in the region, we see a strong potential for our products in the Middle East. The region’s robust residential and construction industry and the thriving retail and hospitality sectors are all set to benefit from our energy conserving LED Luminaires.”
According to reports, the global forecast for LED uptake in the residential segment would remain high, projecting almost 50 per cent in 2016 and over 70 per cent by 2020. Reports also indicate that the total LED market is expected to grow annually by five per cent through to 2016 and by three per cent thereafter until 2020.
Oguri added that rapid growth in LED penetration is also expected in hospitality, shop and outdoor-lighting applications.
Tatsuya Kumazawa, director, Eco Solutions Division, Panasonic Marketing Middle East & Africa, added, “ The consumption of electricity in the MENA region is forecast to grow at a faster pace over the next decade, with investments worth more than US$200bn set to be pumped into the region’s power sector by 2020.
“These coupled with the rapid infrastructure growth augurs well for the lighting business in the region. Tapping into this growth, we plan to create a strong foothold in the Middle East region. With this new range, we will offer cutting-edge, energy-saving lighting products to our customers. We are positive that with our new expansive range, we would effectively meet the growing needs of the lighting industry within the Middle East region.”
Panasonic said that is also considering increasing its product range for industrial and outdoor segments and also launch new series like SmartArchi and PROiD. While the SmartArchi Series incorporates high-end architectural luminaires, the PROiD Series offers several options in integral-type LED base lights.