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TRME: Can you tell us about the Middle East Electricity 2017 edition? What new can we expect here?
AM: The theme for this year’s Middle East Electricity is ‘Smart Cities’, an idea that has become a huge focus within the industry and will be one of the goals driving future growth. Dubai Municipality is partnering with MEE on the theme. They are currently working on a Smart City goal and will use MEE 2017 to update the industry on their progress. Our conference programme on ‘Energising the Smart City’ will cover a wide range of the challenges and opportunities around providing innovative urban energy solutions, from regulation to alternative materials.
This year also sees the creation of the ‘Smart Cities Innovation Zone’, which will feature the industry’s leading names presenting their latest technologies and case studies on building integrated smart energy systems. The fourth edition of the Future Generation Competition will also be taking place, giving students from UAE universities a platform to present their own projects and technologies around the theme of ‘Smart Cities’.
We are striving to make this year’s show more accessible than ever, with a segmented floorplan, making it far easier for visitors to connect with the companies they need to meet. Guided product tours will also be offered for the first time to ensure our visitors can make the most of the event, introducing them to the best suppliers of cables, switchgear and panels, transformers and energy management systems.
In response to feedback from last year’s event, we have also created improved networking opportunities. The Consultants Arena will see engineering consultants discuss key concepts and regulations such as project management tools and the UAE’s green guidelines and regulations, as well as giving our exhibitors more opportunity to network with world-class consultants. We will also be running a VIP Meetings Programme for our exhibitors to meet with representatives from utilities and municipalities across the MENA region as well as our B2B Meetings Programme. This will facilitate our exhibitors in making essential connections across the industry and the region.