Rittal unveils two new products at Middle East Electricity

Joseph Najjar, Managing Director of Rittal Middle East FZE. (Image source: Rittal Middle East FZE)Joseph Najjar, Managing Director of Rittal Middle East FZE. (Image source: Rittal Middle East FZE)Rittal Middle East FZE, enclosure and housing technology systems supplier, has launched two new products at Middle East Electricity 2014

The company, a subsidiary of German company Rittal GmbH, unveiled its new Flex Block base plinth product, which can result in time savings of up to 80 per cent due to its tool-free assembly.

It also launched Blue-e, a climate control cooling product that has an eco-mode control to enable intelligent energy use, consumes up to 45 per cent less energy and has a wide output range of 500 to 4,000W.

“We have two innovative solutions that we are very pleased to demonstrate to new customers and our existing customers,” said Joseph Najjar, Managing Director of Rittal Middle East.

“We have been launching this product across the globe, in Europe, in the Far East, in the United States, but here in the Middle East it is a new product and we are very excited to demonstrate these products to our customers.”

Najjar went on to say that the subsidiary had enjoyed double digit growth for the past five years and said that further expansion, both within the region and in Africa, was on the cards.

“Middle East Electricity exhibition has been for many years a platform for us to meet our customers and really understand their needs,” said Najjar. “The key customers have a lot of trust in Rittal. This plays a major part in winning projects.

“All of our operations used to be based in Dubai. Now we are scattered across the region, from Lebanon to Saudi Arabia.

"The reason we’re investing in the region is to have resources that are much closer to the customers so we can understand their market needs and respond faster.”

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