Orange Business Services partners with SBM

Orange partners with SBMOrange Business Services has partnered with SBM as part of its growth strategy. (Image source: Orange)Orange Business Services has announced a new partnership with Saudi Business Machines (SBM) to expand its presence in Saudi Arabia

Under the new partnership, the two companies will co-operate on bids for major ICT projects in Saudi Arabia. The collaboration will further expand the growth of Orange Business Services in the region, following the inauguration of Orange Business Arabia in April 2012 and the launch of its local company in Qatar in January 2013.

Giorgio Heiman, vice-president of global solutions and services, emerging markets and indirect channels at Orange Business Services, said, “We are pleased to have signed our agreement with SBM, which will provide a solid foundation for achieving our strategic objectives and strengthen our respective positions in the domestic market in the Kingdom of Saudi Arabia.

“The new business partnership will provide us with a platform to address the growing local demand for telecommunication and information technology services,” he added.

Orange Business Services and SBM will jointly identify and bid for major projects in the rapidly expanding ICT market and will address opportunities in strategic market segments like smart cities, security, healthcare and core services for the enterprise market.

According to Orange Business Services, Saudi Arabia is the driving force of the regional economy in the Middle East with a rapidly evolving ICT market. The company also works in close collaboration with a range of public and private sector organisations in the country.

Essam Al-Shiha, vice-president of sales at SBM, commented, “We believe that our partnership with Orange Business Services will add a great value to our promotion and development of information communication technology in building the future of the Kingdom of Saudi Arabia, and it will broaden our portfolio allowing us to continue to be the leading solutions provider to the people and industries of the Kingdom of Saudi Arabia.”

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