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German software company SAP SE has agreed to deliver big data and analytics solutions to Kuwait-based mobile telecommunications firm Zain Group, it was announced at the Mobile World Congress this week
Under the terms of the deal Zain Group will utilise SAP’s HANA platform – based on real-time analytics software and in-memory computing technology – as well as data mining, social networking, customer and business intelligence and predictive software solutions.
Zain Group CEO Scott Gegenheimer said, “In our drive to become an integrated digital lifestyle operator, Zain needs to reduce complexity in its current IT setup, enhance its overall customer experience through an actionable real-time analytical platform and gain better market insight to open new revenue streams. This tie-up with SAP intends to support our ambitions.”
Zain Group currently serves more than 44mn customers across the Middle East and Africa, where a recent Ericsson Mobility Report predicted that mobile subscriptions will grow by 55 per cent between 2014 and 2020.
Within this region, Zain Group will deploy SAP’s services across Kuwait, Bahrain and Jordan, which GSMA Intelligence has designated as ‘fast growth’ markets.