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Russia’s Yota Devices launched the world’s first dual-screen smartphone in Dubai for the Middle East market, in partnership with Dubai’s Jumbo Electronics recently
The Android smartphone has a liquid crystal display on one side and an electronic paper display on the other.
According to the company, YotaPhone is a totally new concept in mobile communications, designed to solve users' frustrations with current smartphones' ‘always-dark’ screen. By including a second screen that uses electronic paper display (EPD) technology, users have access to the information they want and need on a continual basis without having to wake up their phone.
“Over the following months, YotaPhone will be available in 20 markets in the CIS, Europe and the Middle East,” said Vladislav Martynov, CEO Yota Devices.
Martynov said the sales target is 10,000 units for the next three months in the Middle East as this is not for mass market.
“We are planning to launch the second generation of this smartphone by the end of 2014 or early next year and that would be mass market,” he explained.
The phone’s black and white electronic paper display screen can be used to view text messages, stock prices, sports fixtures, photos and books, while also staying on even if the device runs out of battery.
By including a second screen that uses electronic paper display (EPD) technology, users have access to the information they want and need on a continual basis without having to wake up their phone. The technology also preserves smartphone battery power.
“Jumbo is very proud of our capabilities to provide companies like Yota Devices with a fantastic retail network, servicing and distribution facilities for their products,” said Vishesh L Bhatia, CEO, Jumbo Electronics.