Canon’s new programme to boost printer sales in Bahrain

Canon-printerAccording to Canon, thirty-five dealers have signed up for the channel programme in Bahrain. (Image source: Canon)Japan-based printing and imaging solutions vendor Canon has launched a new channel programme to boost sales of its printers and further consolidate its position in Bahrain

Canon Middle East marketing director Hendrik Verbrugghe said, “Canon is a leader in the imaging and business solutions category in terms of technology, performance and range. This success has been built on many factors, including our product range, the service we offer and most importantly, our ongoing programme for the development of channel partners and dealers in Bahrain.”

According to the company, the channel partner programme is designed to support and grow business in the IT channel and recognise the contribution of key players and team members who contribute to Canon’s business.

One such company is Intercol, which is a Canon-authorised distributor of printers in Bahrain. The company general manager Dinesh Ramankutty added, “Canon has always been committed to developing its channel relations in Bahrain and incentive programmes to work closely with our channel partners. Our channel partners are invaluable in fuelling growth and combined with Canon’s robust channel support, incentives and marketing programmes, we are creating a rewarding relationship between the vendor and channels. We look forward to achieving greater success with this initiative.”

The channel programme focuses on sales targets set for main body printer business in Bahrain. The results with the details of the top performing dealers will be announced in 2016.

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