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Balkrishna Industries Limited (BKT), manufacturers of ‘off-highway’ tires, and Almuftah Tyres and Lubricants Division conducted a technical seminar in June 2014 at the Radisson Blu Hotel in Doha, Qatar
Chaired by Ibrahim Almuftah, managing director of the Almuftah Group, and Anshul Samant, senior export manager of BKT, the seminar was attended by senior delegates and clients in Qatar.
BKT showcased their OTR radial range under the sub-brand of EARTHMAX. These are premium earth moving tires, which deliver high performance with superior value.
BKT’s OTR radial programme has focused on future growth and new sizes will be developed in ultra-large OTR segment, which will further enhance their massive product range, the company said. The association in Qatar with Almuftah is strategic and the focus is on upcoming major activities in construction segment.
Mostafa Afyouni, assistant workshop manager, said, “BKT tires are an excellent quality brand with a competitive price and it covers the whole range of OTR tires. This seminar gave us a closer look on BKT tires range, especially on the Radial OTR.”
According to the company, over the years, BKT has emerged as a global leader in ‘off-highway’ tire segment. BKT is reportedly the largest exporter of tires from India, exporting to 130 countries around the world. The vision is to achieve 10 per cent of the world market share in off-highway by 2015 and US$2bn in sales revenue by 2020.
Terming itself as one stop shop for ‘off-highway’ tire requirements, BKT has a vast range of more than 2,300 SKUs. Every year, BKT introduces over 150 new SKUs to its range.
The company said that its new state-of-the-art plant at Bhuj is a massive investment of over US$500mn. The new facility is spread over 300 acres, which will include a huge testing track for their range of tires.
BKT now plans to schedule regular market visits with Almuftah to facilitate better customer service. The radial OTR range has already generated great interest with the end users. The performance has led to increased product demand from Qatari market.