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UAE’s national carrier Etihad Airways has unveiled a new airline alliance Etihad Airways Partners, which will offer enhanced network and frequent flyer benefits to customers
The airline said in a statement that Etihad Airways Partners has made six initial partnerships with airberlin, Air Serbia, Air Seychelles, Jet Airways, and Darwin Airline. However, any airline can join Etihad Airways Partner, even if it is part of an existing alliance.
James Hogan, CEO of Etihad Airways, said, “We are expanding our business model to articulate and define a partner proposition for like-minded airlines, which will result in synergies and efficiencies for participating airlines on the one side. It will also enhance network choice, service and frequent flyer benefits for the consumer on the other side.”
Frequent flyers will benefit from the formation of Etihad Airways Partners as it will remove the complexity and confusion that exists within the global alliances, Hogan further added.
Globally, there are three airline alliances – Star Alliance, Sky Team and oneworld. Alliances offer lounge access and free miles to frequent flyers. Carriers can maximise revenue opportunities through better commercial tie-ups by joining such groups.