GE Lighting opens distribution centre in Middle East


GE Lighting opens its first full-fledged distribution centre in the Middle East in Jebel Ali Free Zone, Dubai recently.

The centre marks a significant foreign direct investment by GE in Dubai's logistics sector. Spanning over 1,375 sqm, the GE Lighting distribution center will serve as a strategic hub for the company to further expand its presence in the UAE as well as strengthen exports to key markets in the Middle East and Africa.

The warehouse will have over 2,000 products, bringing one of the largest showcases of GE Lighting products beside its headquarters in Budapest, Hungary. All products will be shipped in from Hungary and the other manufacturing centers of the company around the world.

Regional presence

John Lancia, Director of Government Affairs for GE in Europe, Middle East, and Africa (EMEA), said: "The opening of the new distribution center in Dubai, a regional trade hub, underlines the commitment of GE to further strengthen its regional presence in the UAE. The distribution center, which marks a key investment in the logistics sector of Dubai, will further drive exports and leverage Dubai's strategic geographic location."

Tamer Al Shaer, Regional Channel Manager, GE Lighting, explained: "The opening of our distribution center in the Jebel Ali Free Zone is a strong statement on our focus on the Middle East and Africa markets, which will be led through the centralised hub in Dubai. With the region focused on infrastructure investments, there is a growing demand for intelligent and energy-efficient lighting solutions, which GE Lighting will bring quicker to our customers through this new distribution hub. Dubai's superb logistics infrastructure with airline, shipping and road connectivity serves as a perfect fit for GE Lighting to establish its warehousing operation in the city."

The new warehouse will help meet the growing need for advanced lighting solutions in the UAE and the rest of the GCC region, as well as demand from markets across the Middle East and Africa, where GE Lighting has established long-term partnerships.

The product range covers solutions for home lighting, hotels, office, retail, showbiz and entertainment, street lighting, and special applications such as airfield, aircraft, transportation, heating, medical, bacterial destruction and shatter protection to meet the needs of original equipment manufacturers and end-users.

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