APC appoints SBM as ‘Gold Partner’

APC BY SCHNEIDER Electric, a global leader in integrated critical power and cooling services, recently announced the appointment of Saudi Business Machines Ltd. (SBM) as a gold partner in the burgeoning Saudi market. Gold partner is the top level of partnership in the current APC channel program. APC who recently opened their new office in Riyadh, have extended their regional channel development with the appointment of SBM as the gold partner.

The appointment as gold partner award to SBM is for their excellence in implementing InfraStruXure® solutions in datacenters in the kingdom. Remarked Jeff De Sousa, Country General Manager, APC – ‘APC's InfraStruXure® architecture is the industry’s most comprehensive integrated power, cooling, and management solution. Its modular scalable design for datacenters can reduce power consumption by almost 30 per cent, allowing companies to pay only for consumption needed thereby saving up on power costs and improving efficiency. SBM have done a great job in getting trained and able to deliver on APC solutions, creating satisfied customers’. Saudi Business Machines Ltd.

(SBM) is the general marketing and services representative of IBM World Trade Corporation in Saudi Arabia. SBM’s strength comes from the depth and breadth of its systems integration, consultation and implementation services. Together with services in networking, business recovery and operations support, SBM brings a complete set of IBM and non-IBM offerings to bear on behalf of its customers. “APC’s critical power and cooling expertise in Saudi Arabia will see an area of positive growth with the appointment of the new gold partner. Saudi Arabia is a very important market for us and we continue to position APC strongly in the channel and customer arena,” said Christian Bertrand - Regional Director for Business Development and Support, APC – Middle-East and Turkey.

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