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Perkins aims to address the growing demand for power in the Middle East with a strong presence in MEE 2017.
“We are very excited to be at MEE, one of the largest exhibitions in the region. We have a large presence this year and the opportunity to connect with our end users and OEMs,” said David E Nicoll, marketing and dealer operations director at Perkins Engines Company, commenting on the participation of Perkins in MEE 2017. He pointed out that the company was promoting its latest engines for gensets at the show. The 4000 Series engine is on the spotlight, and a big telecom tower is powered by a 400 Series Perkins engine displayed at the company stand at the show.
“Our ongoing 4000 Series campaign is prime power focused, which is very much in demand in the Middle East for off-grid housing. The 4000 Series has been around for three decades and we have been continuously working on it. One of the key messages about the engine for the consumer is that it is the right choice for prime power when people need power 24 ×7, reliability, dependability and after sales service. The brand power is built on durable and reliable power,” said Simon Gray, product marketing manager at Perkins.
The company has a strong showcase of products at the show, including replacement engines and EP service kits. The company experts are also present at the stand to speak to visitors about the products.
Gray pointed out that the Middle East was a very important region for the company. “We are looking at a lot of collaborations with our OEMs and are looking to broaden our approach in ME,” said he added.
Commenting on the potential of the Middle Eastern market, Gray said, “Telecoms is very strong in the region and we bring a broad offering to that space. People are looking for more efficient gensets and Perkins matches its engines to those demands. We are focused on offering the right technology.”