Eaton agreements look to boost business in Saudi Arabia

TRME -  Eaton signs contract Abunayyan Holding ECO - EDITThe power management company Eaton is set to strengthen its business activity in Saudi Arabia after announcing it has signed agreements with two companies each with a strong influence in the Kingdom

Eaton has inked an agreement with ECO, one of Abunayyan Holding’s business units and a leading provider of power and control solutions across numerous industries.

The deal sees ECO become one of Eaton’s franchise panel builders for low voltage IEC Systems specifically focused on the water and waste water market in Saudi Arabia.

Eaton Middle East general manager Frank Ackland said, "Our partnership with ECO is a vital element of our go-to-market strategy in the Kingdom and we are confident that this agreement will help contribute to differentiating our offer within the market place moving forward."

According to Eaton, with the draining amount of ground water sources and the increasing reliance on the expensive and resource-heavy desalination process, Saudi Arabia’s water and waste water management sectors are of growing importance.

Through this partnership the companies hope to provide the Kingdom with local access to the latest power management technologies that can support efficient and effective water management.

Furthermore, Eaton has also signed a memorandum of understanding (MoU) which means Saudi Arabia’s Saudi Electronic Trading Company (SETRA) has been appointed as its local system integrator in the data centre market.

As a top provider of electrical and mechanical engineering for data centre infrastructure in Saudi Arabia, partnering with SETRA means Eaton hopes to provide localised Uninterruptible Power supply (UPS) solutions to the Saudi Arabian market.

SETRA deputy general manager George Saikali said, "Our partnership with Eaton brings together local and international expertise that can deliver the very best in power management for the fast-growing and strategically important data centre market in the Kingdom."

Data centres need to ensure a steady flow of high-quality power, according to Eaton, so require power management solutions, including backup power protection, distribution equipment, as well as a reliable power supply in order to mitigate the risk of downtime and loss of valuable data.

"Saudi Arabia remains an important and dominant market for Eaton in the region," Ackland commented. "SETRA’s expertise and heritage in the local market provides a perfect alignment with our solutions in the data centre segment."

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