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The Abu Dhabi Convention & Exhibition Bureau (ADCEB), part of the Department of Culture and Tourism – Abu Dhabi, has signed a Memorandum of Understanding (MoU) with Etihad Airways, the national airline of the United Arab Emirates, to further bolster support for MICE groups travelling to Abu Dhabi
Memorandum of Understanding has been signed to strengthen UAE capital’s position as leading destination for meetings, incentives, conferences, and exhibitions (MICE) industry
The strategic partnership with Etihad Airways will allow ADCEB to offer complimentary flights and discounts to eligible MICE groups as part of its advantage Abu Dhabi programme, a successful initiative which provides financial assistance, event planning benefits, subvention, and destination-driven value-adds to event organisers and corporate clients.