Telepin and ONE, the go-to-market brand Yemen?s the National Wallet Company (NWC), hope to improve access to humanitarian aid and give Yemenis more control over their daily lives
Yemen is facing the world's worst humanitarian crisis, according to the United Nations. For the 24 million people displaced by escalating hostilities, access to humanitarian aid is their only protection against deadly famine.
ONE will launch the country's first mobile money platform, designed to provide cashless e-wallet services to the Yemeni population. In a country where more than 90 per cent of the population don't have a bank account, this platform will give users an alternative to the instability of cash. The GSMA notes the potential impacts of such an initiative in a 2017 report, which explains how mobile money deployments ?support financial inclusion, help to build resilience, and most importantly, can better serve displaced populations worldwide.?
The platform, developed by ONE and Telepin, will allow customers to load and withdraw cash, send money to their friends and family, receive salaries, pay bills and most importantly transact with local merchants ? all through an innovative platform accessible on basic mobile devices and smartphones without the need for internet access.
The platform's major partners are Yemen's largest private companies, who have committed their network of more than 100,000 direct and indirect retailers and distributors in Yemen to support this initiative. Yemen's 11 major banks also support the initiative and will ensure the widest possible reach across the country, even amongst the most remote communities. This aims to support the financial needs of millions of Yemenis suffering the consequences of this crisis.
Mohamed Hayel Saeed, chief marketing officer at ONE, explained, ?Working with domestic and international partners, ONE will help bring Yemen's economy into the 21st century by delivering sustainable, long-term positive outcomes for today's Yemeni population and for generations to come.?
Telepin CEO Vincent Kadar is equally optimistic. Kadar commented, ?The National Wallet Company has built a robust plan to give families reliable financial options in an unreliable world.?
ONE and Telepin expect the mobile e-wallet platform to launch in 2020.
