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HP MIDDLE EAST has expanded its industry-leading portfolio of new products, solutions and services with  HP Converged Infrastructure Architecture to help organizations in the region thrive in an unpredictable environment and meet changing business needs.

HP Converged Infrastructure Architecture provides a blueprint for chief information officers to create elasticity in their technology environments and support business innovation.
Embodying all of the attributes of the HP Converged Infrastructure Architecture, the HP BladeSystem Matrix has allowed Dubai Airport, UAE, one of world?s fastest growing airports, to turn technology from a cost center to a profit generator.
?To keep pace with rapid growth, we needed to consolidate IT resources from eight datacenters to four and turn IT into a profit generator,? said Ghanim Al Falasi, vice president, IT, Dubai Airport, UAE.
?By adopting a converged infrastructure with HP BladeSystem Matrix and working with HP services, we achieved our goals, and created a green, highly responsive data center environment at a significantly lower cost of operations, while eliminating the complexities caused by IT sprawl.?
A recent global research conducted on behalf of HP shows that more than 90 per cent of senior business decision makers believe business cycles will continue to be unpredictable in the next few years.
As a result, 80 per cent recognize a need to be far more flexible in their approaches to business and technology.